wedding planning: Being a professional wedding planner is both financially and emotionally rewarding. So whether you have one or a dozen weddings on your schedule this year, here are some wedding planning tips all professional event organizers and wedding planners can use to make the most out of their clients’ special days!
1. Learn the skills needed in weddings
Learn design skills for weddings, photography, and cake making so you know the difference between what’s good and what’s genuinely great. You can also offer these services in the form of a package and charge more to your clients by offering them more value. It may take some time, but this is one brilliant wedding planning tip that event planners can use at every single wedding they do.
2. Organize a wedding planning meeting before starting work.
An initial round of wedding planning meetings set the foundation of success for the wedding in all aspects. But, first, you’ll need to develop and manage expectations by budgets of the event, dates, and many other major wedding planning event components. You may also want to spend some time reviewing your contracts with dealers. More specifically, observe what the contract does or does not include. If panicked late-night calls in the months before the big day aren’t welcome, let them know that they will always get a response by 10 am the next day if they email you.
3. Pay attention to what clients have to say.
Even if your clients have a bad choice, what matters the most is that your client is happy and satisfied with all the choices they’ve made. If you, their families, their pre-wedding parties, or whoever else doesn’t like it, that’s too bad. It’s your client’s special day, so they should have the right to veto whatever they want. That being said, many newbie wedding planners end up getting bowled over by more assertive couples who love the idea but hate it in execution.
This is where you’re gonna need to balance out your wedding planning experience with your client service skills. If the ideas that they suggest are impossible or not likely to be successful, it’s your job to make sure you suggest one or more ways to help them achieve their goal and still actually pull it off.
4. Develop a good bond with wedding vendors.
It’s essential to remember this even when you’re just starting. Of course, all wedding event planners bring their expertise, style, and experience to the table. But a wedding planner who also gets an army of uber-talented, genuine vendors along with them? Ensure you have a good variety of vendors on your list that will fit your every budget and style of wedding planning. You may also want to select the categories of vendors who, no matter which brands are chosen, can work together well to synchronise vibe and communication.
5. Always have a backup plan for all significant wedding components.
Usually, the most common wedding mishaps include:
- Red wine or food is staining the bridal gown.
- A wedding guest was getting too drunk and making a scene.
- Unexpected weather changes mid-event.
- A bride, groom, or one of the guests faces health issues.
- Someone from your event staff is late, or someone from your team fell sick.
If you show your clients what can go wrong at even the simplest of weddings, they can easily get overwhelmed. So walk them through this and let them know you’ve got them covered. And when the time comes, they’ll be that much more impressed with your superhero skills as you save their wedding day from near disaster.
6. Ensure smooth functioning of the wedding paperwork.
Paperwork is essential during wedding planning. This is why having a system for paperwork intake, signature retrieval, and record-keeping is so important. Making sure everyone is paid on time and the same page is so important, making your documentation collaborative and accessible for all invested parties to access when needed! But it is better to keep the piles of contracts, vendor agreements, and proposals organized and out of sight until needed.
7. Form good bonding with the wedding event venues.
Wedding venues are a highly competitive world, especially if you are a wedding planner in a big metro city with high demand spaces or even a small town where options are delightful but limited during high season. Teaming up with the owners of the wedding venues helps both you and your clients on a huge level. If you are a fun person to work with, the wedding event venues shall love having you back in their space in future deals. They may even recommend you to people looking for a talented local wedding planner.
And suppose you have a couple whose entire wedding dream centres around a particular venue that’s usually in high demand. In that case, you can let them know you have a pre-existing relationship with its management team. If you can get priority booking, that would be extremely helpful! But even if that is not a possibility, simply knowing that you have worked with that venue in the past will act as an excellent selling point for new clients as they scope out your business website.
8. Always keep a meltdown plan.
We have already discussed how essential it is to have a backup plan for wedding activities or components that go wrong the day of. But what about a project for handling the emotions of your clients leading up to the big day? If someone has a meltdown, it will be your job to make sure that the issue is resolved and, even more importantly, the individual is made to feel relaxed, happy, and even excited again.
As a wedding planner, you will only benefit from having a systematic method for helping the person cheer them up in the place well ahead of time. Thinking on your feet efficiently is one of the best qualities one must have as a wedding planner.
9. Create a website portfolio for your business
Wedding portfolio websites are great for your business. It helps you get visibility online, neatly organizes your relevant experiences and lays out what you can offer your clients. But it’s great for your clients too! For example, you might have pictures from similar weddings, past lookbooks, or blogs about behind the scenes stories you can share to inspire their event.
While working on your portfolio website, ensure that you include each of the following:
- A detailed list of all the services you offer and the approximate cost of your services.
- Include Your wedding planning philosophy and a detailed explanation of how you work with clients.
- Pictures and testimonials from past events along with detailed descriptions of what you did in the wedding planning to make it a success.
- Some references of new clients that are welcome to check in with.
- Any relevant professional awards for wedding planning, memberships, or educational qualifications add credibility to all your wedding planning skills.
10. Use wedding planning tools for efficient management of projects
Are you planning multiple weddings at once? Then you’ll need to be on top of your organization game to keep it all straight. Luckily for you, there are many accessible (or affordable) tools, easy to use and cover a wide range of wedding planning tasks. For example, you can use wedding planning apps, tools, and websites to complete and organize functions like: Wedding diagramming tools or software to help organize your wedding planning and share relevant details with your caterers, entertainers, vendors, and the rest of your team.